Mackeeper
MacKeeper is the ultimate toolkit for Mac. Optimize and protect your device, 24/7. Try our cleaning, security, privacy, and performance tools now for free.
More About Mackeeper
Our purpose is to create a safe digital environment for Mac users and to help them get the most out of their hardware. In other words, we want people to
We entered the industry with a powerful digital product that we knew had huge value and could make the internet a safer place for Mac users. The only thing we needed at the time was to be able to find the right way to promote and popularize our app.
We went for the “proactive” affiliate marketing strategy that unfortunately turned out to be the wrong move for us.
We didn’t control the actions of our affiliate partners enough and we didn’t keep track of the advertising and messaging they were choosing for MacKeeper. As a result of this, a large number of MacKeeper ads were aggressive and fear-inducing, which is the complete opposite of how we want to market our product.
enjoy their Macs without a single worry.
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