Established in Istanbul in 1991, our jeans are an expression of over 30 years of experience mastering fabrics, washes and the newest denim technology.We are creating ecofriendly denim that uses less energy, water, and chemicals, and is made with sustainable materials, driving denim innovation in the industry.We control the entire manufacturing process – from design to washing and production – and are able to guarantee the highest-quality, sustainable, and on-trend denim at attainable prices.

Our Mission, Vision & Values

We are a company built on quality, innovation, passion, and respect for people and nature. With 30 years of expertise in the denim industry, Mavi’s vision has always been to create an exceptional pair of jeans, in both the fit and quality, using less water and energy. We call this approach All Blue and it’s the vision behind our timeless jeans, since after all, durable, purposeful styles that transcend time are the most sustainable of all.