We believe in feeding freedom. Feeding our babies is a universal way we show our love in those beautiful and blurry early days of parenthood. At ByHeart, well-fed means a balanced blend of nature and science — for babies’ health and parents’ peace of mind.
Like breast milk, infant formula has to be a magical superfood that gives baby everything he or she needs. That’s why we spent over 5 years working to make the best possible first formula for baby.
Ron Belldegrun and Mia Funt realized that the infant formula industry needed to do better for babies. Breast milk research was moving faster than new product innovation, with three companies owning approximately 90% of the market.
Together, they embarked on (what would become) a five-year journey to baby’s first food—with no compromises
We recruited world-class doctors, pediatric researchers, seasoned formula experts, dedicated blendmasters, quality obsessives, regulatory veterans, data wonks, storytellers, designers, and passionate parents.
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